leadership

The team at Aakriti is a teeming talent pool of people from all walks of life, a medley of creative brand consultants and ad-men with some of the best minds in the industry. The team is made up of hardcore professionals who have many success stories to their credit. Aakriti has a bunch of experienced and young charged professionals with proven track records who are constantly bringing in fresh ideas to the workplace.
  • Mr.Pankaj Mudholkar
    Managing Director
    Mr.Pankaj Mudholkar
    Managing Director

    Pankaj Mudholkar, Managing Director, Aakriti Promotions and Media Ltd., has been at the helm of revolutionizing and nurturing some of the largest brands in the country today.

    An adept professional, with vast experience. He has handled Government, Public Sector Undertakings and Corporate accounts. A low profile person who believes in his work doing the talking.

    One of the few professionals, who has adapted with changing times. His in-depth knowledge on integrated communication allows him to utilize all mediums; be it ATL, BTL, events or social media with equal ease.

    Pankaj’s quest for discovering new things has taken him to many brands and categories. His repertoire of work includes Pre IPO Corporate Communications as well as IPOs for a diverse range of clients like Arvind Mills, The Adani Group (Mundra SEZ and Power),Sayaji Hotels, Suzlon Ltd., along with financial communications including investor relations for companies like GSFC and Amtrex. As a brand communicator he has handled brands such as Ruff &Tuff, Flying Machine, Arvind Denim (national and international), Dinesh Mills, Digjam, OCM, Vimal, Bell Ceramics, WaghBakri Tea, Carysil Sinks.

    Image building of several states and investment promotion has been the highlights of Pankaj’s professional journey. Gujarat, Madhya Pradesh and Punjab are few states, where he provided strategic inputs and nurtured successful campaigns.

    Pankaj was a part of the think tank that set up the Vibrant Gujarat platform, when the image of the state was an all time low in 2001. He headed the core team that envisioned and crafted the first Investors Summit for Vibrant Gujarat 2003. Today, Vibrant Gujarat has become a global case study for promoting investments.

    Pankaj has worked on campaigns that have won more than 20 international and national awards including Cannes, UNFPA and AD Club awards.

    He has been a visiting faculty at premier Educational Institutes like Mudra Institute of Communication, Ahmedabad (MICA) and National Institute of Design, Ahmedabad.

    Pankaj’s philosophy is to work as equal partners with his clients. Over the journey of past 30 years, there have been many satisfied clients who will vouch for Mr. Pankaj Mudholkar’s ability to bring focused solutions to brand issues.

  • Ms. Sharadini Mudholkar
    Director
    Ms.Sharadini Mudholkar,
    Director

    Depth and wisdom gleans after years of profound experience in some of the top-notch agencies of India makes Sharadini what she is today - a thorough ad person.

    Self-motivated and highly creative, Sharadini is an expert in her field. She has worked in agencies like Shilpi Advertising Ltd. and Mudra, and is complimented by a quiet demeanour and a patient, persevering style in work.

    Sharadini believes that a great agency is only as good as the people in it, so active collaboration with team-members can open up whole new dimensions for her. She spends long hours in understanding clients' needs, and then along with her team, works with a detailed road-map for the ultimate success of the brand.

  • Mr. Naresh Gupta
    Director
    Mr. Naresh Gupta
    Director Strategy and planning

    He had always been an explorer. May be this has to do with his growing up years being spent in foothills of Aravali in Udaipur and many other quaint cities of Rajasthan. The growing up years were spent conquering mountains and chasing peacocks. He wanted to be an archaeologist during his young days. Despite the desire, Mr. Naresh Gupta ended up graduating in Science and Masters in Business Management from Podar Institute of Management in Jaipur.

    The exploration bug bit him again after the graduation and joined SAMIR (Mudra's MR Outfit) after passing out. Since then he has been a researcher, marketer and planner. In this long and enjoyable journey there, he worked on many brands across almost every category. From liquor to tea, technology to teaching, packaged goods to political campaigns, from readymade apparels to ready to eat foods, there were many. Many awards came his way in this journey, most notable being the Euro Effie for Incredible India and the Asian Brand Marketing Effectiveness Award for Samsung Cup. Now he has just moved to tech space managing a very interesting brand in global retail space called iYogi.

    Today he writes regularly for a variety of newspapers including FE and HT. He runs a popular blog called nareshgooglegupta.com and is also at the blogger's panel on afaqs.com. Besides that he is also a visiting faculty at many institutes. An avid collector of stamps and an occasional painter, he is still an archaeologist at heart; it's just that now he digs differently.

  • Mr. Lalit Shukla
    Sr. Vice President
    Mr. Lalit Shukla
    Sr. Vice President

    Lalit Shukla is a brand magician. He adds a dose of glamour to the brands.

    He has been in the industry for the last twenty years, 18 of which have been for Grey Worldwide. His experience of creating showcase for brands spans the whole globe and multitude of categories.

    Among the brands he has worked for includes ONGC, ITC, Incredible India, The Punjab Pavilion at Pragati Maidan, the Vaishno Devi Temple Foundation, Ingram Micro, BMW, Rolls Royce, Honda among others.

    Next time your brand needs a dose of glamour or needs to connect with its privileged customers- connect with Lalit.

  • Ms.Sheetal Kerlekar
    General Manager
    Ms.Sheetal Kerlekar
    General Manager

    With over ten years of taking in a 360 degree view of corporate communications, brand management, advertising, servicing and PR; Sheetal has a profound understanding of the creative idiom that works across sectors.

    The ability to develop and implement comprehensive, integrated & innovative marketing and communication campaigns enables her to cater to a broad spectrum of clients, from blue-chip public sector organizations to private sector giants. Her extensive knowledge of different markets & media along with a flair for service delivery systems translates into a strong rapport with clients.

    Sheetal is an idea-driven professional with a firm determination to deliver first-class. Her ability to provide strategic insights across diverse clients/companies, manage multiple projects simultaneously, grasp individual and team psychology makes her a good team manager.

    Over the years, she has worked closely with various departments/projects in the Government of Gujarat- Vibrant Gujarat Global Investor's Summits, Gujarat Industrial Development Corporation (GIDC), Industrial Extension Bureau (iNDEXTb) & Tourism Corporation of Gujarat Ltd. (TCGL) to name a few. She has also been responsible for developing communications & promotional strategies to enhance the brand image for private sector clients like the Adani Group, Gujarat Gas Company Ltd., Bell Ceramics & other local brands.

    At Aakriti, Sheetal has been involved in every aspect - strategy, creativity, team-building, client relations, daily operations, crisis management and new business development.

    She is currently based in Mumbai.

  • Ms.Rekha Nigam
    Creative Director – Consultant
    Ms.Rekha Nigam
    Creative Director – Consultant

    With a rich experience spanning over 30 years in the field of advertising and media, Rekha Nigam has held several important positions, such as Sr. Vice-President of a major Television Network, CEO of a leading Software Production House and 11 years as Creative Director in a leading Advertising Agency.

    She began her career by joining Everest Advertising, and worked on national brands of the agency including Parlé, Dinesh Suitings, Elpar, Bombay Chemicals & Tips and Toes.

    Later, she was Creative Consultant at Rediffusion Advertising, Mumbai, where she created several multimedia campaigns for Appela, Niki-Tasha kitchenette, MRF Tyres, Savage Blades and others. At Contract Advertising, as Copy Chief, she created multimedia campaigns for several Indian and multinational clients such as Geoffrey Manners, Iodex, Govt. of India, Atlas Cycles and Usha Fans. As Creative Director at Trikaya –Grey Advertising, she led a creative team on major multi-media campaigns for national and multinational clients including Pantene, Gujarat Ambuja, Smith Kline Beecham, Wrigley's, Lakmé, Siemens, Birla Mutual , among others.

    She has won the New York Ad Festival Gold Award for the "Ruf & Tuf" campaign poster, the Ad Club Gold Award for Gujarat Ambuja, and the CAG Award for a BNS brochure.

    After spending 21 years in the advertising arena, she joined Sony Entertainment Television as Senior V.P., where she was responsible for the programming and production of software for Rs. 1500 crores, 24-hour satellite television channel. She commissioned and co-conceived over 20 television shows, including popular serials like "Kussum" and "Kutumb". In 2001, she started her own company, Vihaan Communications Pvt. Ltd. at Mumbai, which is a creative hot shop for advertising, television and feature films. Projects for mega-brands like Coke and Bharti Airtel have been successfully executed by her company.

    Rekha has made her mark in Hindi films too, having written for films under the Yashraj Films and Vinod Chopra banners. She has written dialogues for popular films like Parineeta and Laaga Chunari Mein Daag, for which she also wrote the screenplay. She was nominated in three awards for the film 'Parineeta' and has received the Zee Cine award for the same. She was the Script Associate for the popular film 'Lage Raho Munnabhai'. A bundle of energy and enthusiasm, she is credited with putting Indian Language Advertising under the spotlight, and has been one of its most vocal advocates.

    Rekha is on the Board of Directors at Aakriti.